by Natalia Chronowiat | May 30, 2023 | Pinterest
I recently had the pleasure of joining Lauren Goodman on an episode of the Content Collective Podcast where we took a deep dive into a marketing tool that’s powerful, yet often overlooked – Pinterest. Working in this dynamic digital space, has allowed me...
by Natalia Chronowiat | Nov 16, 2022 | Facebook, Instagram, Meta
If you’re a frequent visitor of Meta Ads Manager, you may have noticed some renaming to your favourite features. Using Campaign Budget Optimisation? You may find it under the Advantage campaign budget. Catalogue ads used in your ads? Called Advantage+ creative for...
by Natalia Chronowiat | May 25, 2022 | Meta, Facebook
At the beginning of May, Meta for Business announced a new goal to make conversations between a business and their customers as simple as it is to message their friends and family. With that in mind, they have developed new tools and ads for businesses to share and...
by Natalia Chronowiat | Mar 29, 2022 | Facebook, Meta
Whilst changes to Meta’s Ads Manager campaign objectives were officially announced in December 2021, some marketers are only just beginning to see the effects of their gradual rollout of the “Outcome-Driven Ad Experiences” framework, or ODAX. Anticipated to be...
by Natalia Chronowiat | Feb 11, 2022 | TikTok
The short form video app is known for its popularity, with Gen-Z, boasting a vibrant community and an impressive 1 billion monthly active users. Combined with multiple advertising features through “TikTok for Business”, this makes it a fantastic advertising platform...
