by Sean Williams | Jun 8, 2021 | Google Ads
Smart bidding has now become the foundation for most marketers’ campaigns, taking away the time-intensive leg work of manual bidding. It has made been made even more accessible as Google has steadily removed restrictions that would have prevented a lot of...
by Sean Williams | May 10, 2021 | Microsoft
Microsoft has come a long way in the Search network, from a market share of just over 2% in 2009 to 6.84% today. It’s grown a whopping 41% from 2019 alone, against the dominant entity that is Google, this is still an amazing feat, and the platform is only getting...
by Sean Williams | Feb 18, 2021 | Email, Google Ads
If you were a fan of Gmail Ads, you’ll be sorely disappointed with Google’s news back in January. From the 1st of July, standalone Gmail campaigns will now become read-only and no longer be able to be edited or new ones made, as they are now being absorbed by the...
by Sean Williams | Jun 26, 2019 | Pushlings perspective
When I first started at Brunel University, I already had an idea I wanted to work in an innovative industry having taken a business management course with marketing, but was directionless in what I really wanted to focus upon within the field or where I really wanted...
